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FROM THE STREETS TO THE THRONE

ETSSXY was born in 2019, in a basement filled with beats and rhymes. Founder Marcus "M-King" Chen grew up on the streets of Los Angeles, immersed in hip-hop culture from day one. He saw a problem: jewelry that truly represented the street spirit was either unaffordably expensive or embarrassingly low quality.

"Everyone deserves the right to wear their own crown," Marcus said. "Whether you're recording your first track in the studio or freestyling on the corner with your crew, you deserve drip that makes you feel like a king."

With that belief, Marcus used his hard-earned savings to start the ETSSXY journey. He personally flew to factories around the world, learned jewelry craftsmanship, and insisted on using the best materials at the most reasonable prices to create jewelry for the faithful of street culture.

From the first Cuban link chain to today's complete product line — necklaces, rings, earrings, grillz, and hats — ETSSXY has become an undeniable force in hip-hop jewelry culture. Our customers span the globe, from underground rappers to mainstream stars, from street dancers to fashion influencers. Everyone finds their own way to express themselves through ETSSXY.

OUR JOURNEY

THE TIMELINE